Brunswick County Tourism Development Authority (BCTDA) Internet Privacy Statement

If you have any questions about this website, you may contact us at: Brunswick County Tourism Development Authority (BCTDA), P. O. Box 1186, Shallotte, NC 28459. 910-755-5517. Attention: Director. Email: info@ncbrunswick.com.

Data Collection for Statistics

BCTDA believes in giving you the power to stay in control of how we use your information. Therefore, we give you the ability to choose whether to have your data collected from this device for the purpose of receiving Retargeted or other online ads from BCTDA.

This section describes the data collection privacy policy for Brunswick County Tourism Development Authority (referred to as "BCTDA", "ncbrunswick.com", "we", "us", "our") and the services offered on the ncbrunswick.com website (referred to as "Services", "Service").

Our Data Collection Privacy Policy explains:

  • What information we collect
  • How we use that information
  • What information we share with our partners
  • The choices we offer

BCTDA's Data Collection Privacy Policy is broken out into two sections. Section I explains BCTDA privacy policies regarding the collection, use and sharing of data from visitors to our website and the online advertising BCTDA displays across various websites. Section II covers BCTDA privacy policies with regard to customer accounts.

Section I – BCTDA Advertising Services

What information does BCTDA collect and how do we use that information?

BCTDA collects data about your activities that does not personally or directly identify you when you visit our website, the website of entities for which we serve advertisements (our "Advertisers"), or the websites and online services where we display advertisements ("Publishers"). This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as Retargeting, Pay Per Click Advertising, PPC, Display Advertising, Remarketing, Dynamic Ads, Google AdWords Ads, Similar Audience Ads, Bing Ads, Yahoo!, Demand Side Platform (DSPs), Real Time Bidding Platforms and similar online advertising platforms). We collect information about where you saw the ads we serve you and what ads you clicked on.

We do not target ads to you based on sensitive personal data, such as information related to race or ethnic origin, political opinions, religious beliefs or other beliefs of a similar nature, trade union membership, physical or mental health or condition or sexual life. Where permitted by law, we do work with health and fitness companies and may show you more relevant ads based on your perceived interest in these topics.

BCTDA may target ads based on data provided by Advertisers or partners alone or in combination with the data we collect ourselves. Any data used to serve targeted advertisements is de-identified and is not used to personally or directly identify you. We require third parties, including Publishers, to provide notice and obtain appropriate consent, where required by applicable law.

Third Parties on our Website and Our Advertisers' Websites

In order to allow BCTDA and our Advertisers to reach the best inventory online, we work with third party advertising companies (our "Advertising Partners") to help us recognize you and serve relevant advertisements to you when you visit a website or online service in their network. We also work with Advertising Partners who help us recognize you across different devices in order to show you relevant advertisements. Our Advertising Partners may collect information about your activities on our website, our Advertisers' websites, and other websites or online services in their networks. We also work with third party companies to assist us with website analytics such as evaluating the use and operation of our website so that we can continue to enhance the website and our services.

Technologies We and Our Third Party Advertising Partners Use

BCTDA uses technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser's websites, and to serve you more relevant advertisements. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. We and our third party partners use session cookies and persistent cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website's operation and use.

We use persistent cookies to keep track of your activities when you visit our website or our Advertisers' websites, and to serve you relevant advertisements. Our Advertising Partners also place persistent cookies on your device when you visit our website or our Advertisers' websites in order to help us recognize you and serve relevant advertisements to you when you visit their website or online service or websites in their networks. BCTDA policy is that our Advertising Partners only collect information that does not personally or directly identify you via these cookies and we will cease working with partners found violating this policy. You can remove cookies by following directions provided in your Internet browser's "help" file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.

Your choices regarding relevant advertisements

We believe in giving you control over which ads you see. You may opt out of having your data collected from this device for the purpose of receiving Retargeted ads from BCTDA (whether served by us or on our behalf). You may also opt out of receiving relevant ads from some of our Advertising Partners. If you delete your cookies you will need to opt out again. Further, if you use multiple browsers or devices, you will need to execute this opt out on each browser or device.

Where required by applicable law, we obtain individuals' consent for storing and receiving information collected via technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser's websites, and to serve you more relevant advertisements.

How we share your information

We may share your information with:

Service providers under contract who help with parts of our business operations, such as fraud prevention, bill collection, marketing, and technology services. We may share your information with service providers who assist us with serving relevant ads to you. We require by contract that our service providers only use your information in connection with the services they perform for us and not for their own benefit.

Third parties that use BCTDA services. We share data derived from or relating to cookies, tracking pixels and other similar technologies with third parties that use BCTDA services so such businesses can target you with ads that they think you might be interested in based on your browsing behavior.

Publishers or Our Advertisers. We may share aggregated non-identifiable information with Publishers or our Advertisers, such as the number of users who visit a Publisher website or the number of users who clicked on a particular advertisement. We encourage you to review the privacy policies of the website publishers that you visit to learn about their data collection practices. We do not provide information to our Advertisers about your activities. However, when you view or interact with a Retargeted ad, the Advertiser may infer that you engaged in the activities on its site that qualified you to receive the ad.

Companies that BCTDA merges with or that acquire BCTDA.

Other third parties with your consent or direction to do so.

We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of BCTDA or others.

Section II – BCTDA Customers

Account information we collect

If you open an account, we collect the following types of personal information from you:

  • Contact information - your name, address, email, and other similar information.
  • ncbrunswick.com account login information.

We may collect additional information from or about you in other ways not specifically described here. For example, we may collect information related to your contact with our customer support team or store results when you respond to a survey.

Some categories of personal information may be marked as mandatory in our online and offline forms. We may not be able to provide you with the product or service requested if you decide not to provide the personal information marked as mandatory.

We do not link the non-personally identifiable information we store using cookies (described above) to any personally identifiable information you submit while on our site.

How we share personal information with other parties

We may share your personal information with:

Service providers under contract who assist us with our business operations, such as fraud prevention, marketing, and technology services. Our service providers are only authorized to use your information in connection with the services they perform for us and not for their own benefit.

Companies that BCTDA merges with or that acquire BCTDA. In this event, we will notify you before your information is transferred and becomes subject to a different privacy policy.

Other third parties with your consent or direction to do so.

We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of BCTDA or others.

How you can access or change your personal information

If you are located in the European Economic Area, you may have the right to request access to and receive information about the personal information we maintain about you, update and correct inaccuracies in your personal information and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. You also have the right to opt out, free of charge, from the processing of your personal information for marketing purposes. All requests for access, rectification, blocking and opting-out must be made in writing, signed, dated and accompanied by a copy of your ID card.

Other Site Policies That Apply To Both Section I & II

How we protect personal information

We employ reasonable and appropriate security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable security requirements, including US federal and state regulations. We use computer safeguards such as firewalls and data encryption; we enforce physical access controls to our buildings and files; and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities. However, no security system is foolproof and we cannot guarantee the security of your information.

Data Transfers

If you are located in the European Economic Area, or other regions of the world with laws governing data collection and use, we comply with applicable legal requirements providing adequate protection for the transfer of personal information. We may transfer the personal information we collect about you to countries other than the country in which the information was originally collected for the purposes of storage and processing of data, fulfilling your requests, and operating the Service. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy.

By providing any information, including personal information, on or to the Service, you consent to such transfer, storage, and processing.

Unsupervised Children

Children 18 and under are not eligible to use BCTDA services without participation and supervision of a legal parent or guardian. BCTDA is not a site meant for children, and we do not provide privacy measures designed to protect children when using the Internet unsupervised. BCTDA also does not knowingly target children under the age of 13 and makes reasonable efforts to ensure that this does not occur across any campaigns it runs on behalf of advertisers or for its own marketing.

Other Sites' Policies

BCTDA has no control over, nor does it bear any of the responsibility for the privacy policies and/or content of any sites or advertisers linked to or on BCTDA's website, or the cookies these sites might set in your browser. BCTDA requires that Advertisers that have elected to use BCTDA provide a descriptive privacy policy linked to from their website describing their practices regarding Online Behavioral Advertising.

Specific Privacy Policy Requirements

Google AdWords:

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven't completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone's past visits to the BCTDA websites. Of course, any data collected will be used in accordance with our own privacy policy and Google's privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to, you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Opting Out: You may opt out of third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page or the DoubleClick opt-out page.

AdRoll:
As you browse BCTDA websites, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with BCTDA websites. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number.  You can visit this page to opt out of AdRoll's and their partners' targeted advertising.

Opting Out:
Click here to adjust your advertising preferences

AdRoll is an approved member of the Network Advertising Initiative (NAI). If you prefer, you may use the NAI opt out tool. We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out via the DAA website at http://www.aboutads.info/choices/.

We provide opt-out mechanisms through the tools linked above and do not currently respond to browser "Do Not Track" signals.

Email Newsletter and Visitor Information Form Requests:
Additionally, we collect and use information provided by visitors to provide convenient access to our products and services, keep visitors posted on our products and services, and special offers as described at the point of collection. For example, we collect, store and use your name, address, phone number, email address and the topics of interest to you via our email newsletter request form. This information allows us to provide information of interest to you regarding a variety of topics in an email newsletter, but it is not provided to any third party except as may be required by law. We will only share your name, email and mailing address provided on this form with industry partners if you select that you would like to receive offers and promotions from area tourism businesses. Industry partners may elect to provide information directly to you at your email and/or mailing address. 

The information collected through our vacation guide request form allows us to mail information of interest to visitors. If a visitor elects to provide an email address on this form then he/she will be included in an email mailing about news, special offers and information on NC's Brunswick Islands. If you check the box indicating that you would like to receive offers and promotions from area tourism businesses on this form then the name, address and email collected from the vacation guide request form are shared with industry partners who may elect to provide information directly to you at your email and/or mailing address. Additionally, information from these parties may be included in the vacation guide sent by the BCTDA. Data collected through one or more collection points on our website may be aggregated and used for internal research purposes and provided to third parties.

Consent:

By visiting the Brunswick County Tourism Development Authority website, you expressly consent to the collection and use by the BCTDA of personally identifiable information according to the Internet Privacy Statement above. BY SUBMITTING PERSONAL INFORMATION TO THIS SITE, YOU HAVE ACCEPTED THE TERMS OF USAGE LISTED ABOVE. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT SUBMIT ANY OF YOUR PERSONAL INFORMATION TO THIS SITE.

Opt-out

If you do not want to receive email from us in the future, please send an email to info@ncbrunswick.com and request to be taken off of all email correspondence.

If you have sent a Vacation Guide request form and no longer wish to receive this information, please contact the BCTDA at one of the following:

Mail: Brunswick County Tourism Development Authority, P. O. Box 1186, Shallotte, NC 28459. Telephone: 910-755-5517.
Email: info@ncbrunswick.com.

Please provide us with your exact name, mailing address and e-mail address, if applicable.

TERMS OF SERVICE AGREEMENT

Please read these terms of service carefully, as they apply to your use of our website. We reserve the right to modify these terms at any time by posting updated terms.

Trademarks, Copyrights & Restrictions

All content on this website, including without limitation, images, trademarks, designs, pictures and other information, is the exclusive property of the Brunswick County Tourism Development Authority and protected by applicable law. Any unauthorized use of this content without specific written permission is prohibited.

Links on Brunswick County Tourism Development Authority websites:

In designated areas of the BCTDA websites (i.e. NCBrunswick.com, NCBrunswickGolf.com & NCBrunswickWeddings.com) are links to area businesses. These areas include but are not limited to: Lodging, Attractions, Activities, Events, Dining, Meeting/Wedding venues and Golf. While reasonable efforts are made to provide active and productive links for our visitors, the BCTDA does not guarantee the validity of the information provided on any of these links or that the links or web sites will be operational, available or error-free. Further, visitors should be aware of the terms of service and privacy policies applicable to such third party web sites as we have no responsibility for or control over these third parties or their web site practices.

Contact Us About Privacy Questions or Complaints

If you have any questions about this privacy statement, the practices of this site, or your dealings with this site, you can contact info@ncbrunswick.com or write to us at the address below.

If you wish to make a complaint about our practices related to online behavioral advertising, you can contact info@ncbrunswick.com or write to us at the address below.

If you are located in the European Economic Area, BCTDA is the entity responsible for the processing of your personal information. To exercise your rights of access, rectification, blocking or deletion, or to object to the processing of your personal information, contact info@ncbrunswick.com or write to us at:

Brunswick County Tourism Development Authority
Address: P.O. Box 1186, Shallotte, NC 28459 (Attn: Director)
Phone: 910-755-5517
United States

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